Zoi Greek Yogurt
imagina created distinctive packaging for a then-new Greek yogurt. Market competition was reviewed, potential product names generated, and the Zoi trademark was developed.
Cup and lid art incorporates a traditional Greek "key" pattern, framing the whimsical Greek god, logo and tagline. Vibrant package color on white is reminiscent of the sunwashed Greek isles, and creates an appealing shelf presence. Zoi's gently tongue-in-cheek humor (and superior product) has encouraged amusing and enthusiastic commentary by loyal Zoi consumers.
deliverables: trademark; package graphics; illustration; art direction; website design; collateral, tradeshow display
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