Yami yogurt
imagina redesigned packaging for Yami's multiple product lines in 2010, creating a coherent family of packaging.
The trademark was simplified and large illustrations added for easy flavor reference. Each product line received a unique color palette for at-a-glance identification. Visual elements had to work on containers ranging from 4 oz to 32 oz.
In 2012, the lowfat line (left) was redesigned to emphasize its lactose-free formulation.
deliverables: trademark refresh; package graphics and color palette; website design; collateral, POS, trade show display
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