It takes more than 'me too' marketing to break through the onslaught of messaging that we're exposed to on a daily basis. That's where a clearly differentiated brand with a well-defined message makes its presence felt. Impactful visuals, along with compelling copy, help consumers to identify and select your products and services over others.
let's get to the good stuff
We could talk about experience or creativity (isn't that a given?). Or we could discuss terms like gestalt, information architecture and field vs. ground, but if you're not a true design geek your eyes would glaze over in mere seconds. So how about we skip the jargon and just get to the pictures?