Yami yogurt
In 2010, imagina had the opportunity to redesign the packaging for all Yami lines, creating a strong, visually coherent product group. The trademark was simplified, and large, simple illustrations added for easy flavor identification. The footer and background colors allow at-a-glance identification of product lines. Visual elements must work on items from 4 oz to 32 oz.
imagina deliverables: research and analysis; trademark development; palette selection, package design; coordinate with account manager and copywriter; direct photoshoot; design and oversee website creation; point-of-sale and trade show materials
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